Puppy Dog Close
The puppy dog close technique helps the buyer test the product before purchasing it.
Make the buyer experience your product by touching it, feeling it, tasting it, listening to it, with no obligations to buy.
If possible, give the customer the product for a trial period and make him feel what it would be like to HAVE IT.
– “Why don’t you keep it for a day? If you like it, we will complete the formalities”.
– Just wear it and see how it feels on your skin.
– Have a free taste. Tell me if you like it.
Once they have ‘enjoyed’ the trial, it becomes easy to close the sale.
This is classically done for high ticket items like luxury cars, diamond jewelry, and hobby classes.
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