People want what is difficult to have. Aspirational branding is a marketing strategy that positions a product just out of the reach of most of the customers who want…
Life School Message
When you set a business goals, answering the following 5 questions would be of great help. The ‘why’ at the end is of critical importance.
1. What are your business priorities? Why? 2. What do you need to develop to achieve these goals? Why? 3. What are your key motivations to achieve your…
Structure and flexibility are equally important in employee management.
The structure provides people a workflow to follow. It is critical to help team members achieve productive milestones that help reach defined goals. Similarly, flexibility is essential to support varying…
Quality is to business what gravity is to the universe.
Quality is to business what gravity is to the universe. But what is quality? One definition is – Quality is the merit of something. Quality is always a judgment call….
Have you ever Measured your Competitive Advantage (or disadvantage)?
Benchmarking is a critical activity that tells you where your business stands by comparing your key business performance indicators with your competition. It helps you measure your competitive…
Hi Beautiful…
Beauty is an amazingly unexplainable concept. Beauty lies in the eye of the beholder, expressed Shakespeare. Hence, it takes as many forms as there are ‘we’, he must have…
“Well deserved”
One of the nicest things that you can say to someone who has just got something good is…”Well deserved”. “Congratulations” may be fake.
The rich man saw a beggar..
A rich man looked through his window and saw a poor man picking something from his dustbin … He said, ‘Thank GOD I’m not poor’.
But I have something he will never have – ENOUGH.
At a party given by a billionaire on Shelter Island, Kurt Vonnegut informs his pal, Joseph Heller, that their host, a hedge fund manager, had made more money in a…
What Are Strategic Drivers?
Strategies don’t happen in a vacuum. They are influenced by a variety of external and internal forces that are important to shape an organization’s future. Strategies that fail…