Closing is a seller’s bread and butter. Without it, no seller can thrive. As a result, closing strategies are a necessary arsenal in the seller’s world.
Trust you are enjoying and learning from this series of #LSClosingTheSale.
Here is the 3rd one in the series.
APOLOGY CLOSE
You have one or more offers available on the product, the buyer has decided to buy and you want to make the deal look sweeter.
The apology Close technique will work in this scenario.
Apologise for not mentioning a great offer earlier. It creates a Wow factor and often helps in clinching the deal.
– Oh yes, it’s guaranteed for 5 years. I am sorry I should have told you that earlier. Should I send it for billing?
– There is a free gift with this product if we close the deal right now. I am sorry I should have told you that earlier. Should I send it for billing?
– There is an extra 10% discount for our regular customers. I am sorry I should have told you that earlier. Should I send it for billing?
As a customer have you heard this from salesmen before? 🙂
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