In the recent past, nudging has been hailed as a great breakthrough in marketing, HR and management.


Why is nudging so impactful?


It gives people involved, control over their choices. Hence, nudges have remarkable results.


However, when nudges are careless or selfish, it becomes a nag.


What is a nudge?


A nudge guides choice without removing options.


It’s like leading a horse to the water where the horse chooses to drink it – rather than eat the grass or laze in the sunshine.


What a nudge is not?


A nudge is not a reminder nor is it a call to action. If you’re constantly reminding or commanding the horse to drink, it’s not a nudge, it is a nag.


Three criteria of a good nudge.


A good nudge is an ‘easy choice’. In organizations, enrolling all employees into an optional learning course that they may opt-out of at no cost is a nudge. Reminding employees to sign up for a learning course is a nag.


A good nudge is easy to understand. Using the optional learning course example, if it’s clearly stated how individuals can opt-out if they choose to, that’s a nudge. If the opt-out instructions are ambiguous or unclear, it’s a nag.


A good nudge is truly beneficial. If individuals are automatically enrolled in the learning course that is most relevant for ‘their’ professional development, it is a brilliant nudge. If they are forced to join, it’s a nag.


Nudges are goldmines for cooperation and impact. Nags are draining and irritating.

Hence, “Always nudge. Never nag.”


With love, prayers and exceptional wishes,
As I live…I learn


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