Buyers tend to have very clear expectations when it comes to the product they are looking for.


As a seller, if you know and understand the buyer’s expectations, the sales process becomes much easier.


The Expectation List close is a perfect closing technique to help you get your sale.




Ask the buyer to share all the expectations they have from the product.


From your side, add a feature or two that you KNOW you can give easily in addition to what they want.


Point out an option that meets all (or maximum) of the buyer’s stated needs.


If the buyer told you they want a fast, stable, spacious car, point out a particular model that meets their criteria.


Have you experienced this technique as a buyer before? 🙂


Would love to hear from you.


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