Dearest Darling Friends,

“If I grow by 1% every day for 30 days, I will grow by 30% in 30 days.”

Very Excel-sheet. Very satisfying. Completely wrong.

Nothing that actually matters in life works that way.

Not writing. Not business. Not relationships. Not fitness. Not leadership. Not inner work. Not success.

If it did, gyms would be empty by February, books would be written in a week, and marriages would come with a 90-day ROI dashboard.

Here’s the inconvenient truth:

Progress is ALWAYS exponential, and NEVER linear.

At the start, it looks boring. Flat. Underwhelming.
It feels like effort without exciting evidence.

We show up.
We do the work.
We see… nothing significant.

As the saying goes,
“The early stages of success look exactly like failure.”

This is where most people give up.

Day 21. Day 28. Day 29.
Right before the curve bends.

The irony? The work you’re doing is actually working.

It’s just compounding quietly, below the surface, like the roots of the tree that we cannot be checking often.

Our brains hate this phase.
No applause. No dopamine. No before-and-after photos.

Just us, our discipline, and that small voice asking, “Is this worth it?”

Here’s what ‘exponential thinking’ asks of you:

* Accept that progress looks flat before it explodes
* Stop using early results as a red signal or a green signal.
* Understand that “nothing is happening” is usually a lie
* Realise that patience is not passive, it’s massive.

Life doesn’t respond positively to desperation.

You can, however, stay consistent long enough for the small differences to ultimately make a big difference.

When the curve does turn, it looks like an overnight success. But both you and I know, it wasn’t overnight.

It was built on hot afternoons. Repeated efforts. Boring days. Thankless pivots.
And the courage to continue when quitting felt logical.

So if you’re on Day 29 right now, this is your sign.

Don’t quit.

You are closer than your doubts are letting you believe.

Trust the curve.